Business Model
Eight ways to earn, anchored by membership.
Memberships create predictable cash flow before a single court is booked. A recurring revenue base lowers risk, smooths seasonality and gives owners a foundation to grow programming, coaching and events on top.
Memberships
Recurring monthly base
Court Reservations
Member and non-member hourly rates
Programming
Leagues, clinics, open play
Lessons and Coaching
Certified instructor program
Special Events
Tournaments and private rentals
Sponsorships
Local and national partners
Retail
Paddles, apparel, gear
Gift Cards
Seasonal and holiday lift
Why this matters
A diversified model creates more ways to win.
Memberships provide a predictable monthly base, while programming, reservations, events, coaching, sponsorships, retail, and gift cards create multiple paths for growth.
- 8
- Revenue streams
- 24/7
- Earning hours
- Recurring
- Membership base
Operational Model
Built for owners, not employees.
A facility that runs itself, so your time goes into growth, community and programming.
No front desk staff required
Members and guests enter via app, no greeter, no check-in counter, no shift coverage.
No daily staffing schedules
Hours don't depend on people. Your facility is open even when no one's behind a desk.
No food and beverage dependency
No liquor license, no kitchen, no inventory shrink. Vending and retail handle ancillary spend.
Ownership flexibility
Ideal for owner-operators, semi-absentee investors and multi-unit franchise groups.
Technology Platform
One integrated system runs the whole facility.
- Mobile app for bookings and payments
- Automated, time-bound court access
- Real-time business analytics and reporting
- Automated member and guest notifications
- Integrated video replay on every court
- League and tournament management tools
- Remote facility monitoring capabilities
- Centralized member management tools
Side by Side
The Pickleball 365 difference.
How our model compares to a traditional indoor pickleball facility.
| Traditional facility | Pickleball 365 | |
|---|---|---|
| Staffing | Front desk, court monitors, daily schedules | Fully automated, no front desk required |
| Operating hours | ~12 hours/day, only when staff is on-site | 24/7 access for members, year-round |
| Revenue mix | Court bookings + bar and food dependency | Membership-first with diversified streams |
| Footprint | 20,000+ sq ft with bar, kitchen, lounge | 8,000–14,000 sq ft, 3–5 premium courts |
| Initial investment | Typically $1M+ for a full-service facility | $332K – $625K, all-in |
| Member experience | Manual check-in, paper waivers, phone bookings | App-based access and integrated video replay |
| Technology | Multiple disconnected systems | One integrated operating platform |
| Food and Beverage | Bar or kitchen dependency | No F&B dependency required |
| Owner Role | Daily operations heavy | Built for growth and community |